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Schott Named Civilian of the Year
By Sherry Cook
One
person really can make a difference. Senior marketing major Tracy Schott
was recognized earlier this year by the Springfield Fire Department as “Civilian of the Year” because of her efforts to provide smoke alarms to
area citizens.
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SMSU marketing major Tracy Schott,
(center) is honored by fellow employees of Lowe’s as she receives the
Springfield Fire Department’s “Civilian of the Year” award. Inspired by
her exposure to community involvement through SMSU classes, Schott,
organized a company drive to donate and install smoke alarms to those in
need in the Springfield area. |
According to the sales major, the idea came to her during the Spring 2003
semester as she listened to
Springfield
leaders and participated in a community service project as part of Sherry
Cook’s Marketing Yourself class. She knew the company she worked for
needed someone to develop a local community project and the class provided
the impetus to step up and volunteer.
An
employee of Lowe’s, a national building materials chain, Schott agreed to
head a community service event through a corporate program called “Lowe’s
Heroes.” Schott contacted Lowe’s vendors requesting smoke detectors that
would be distributed to Springfield citizens. One, the company First Alert,
donated 500 detectors. Schott also contacted other area Lowe’s stores and
vendors for contributions, pooling enough money to purchase 470 more smoke
alarms.
She
then got in touch with officials from the Springfield Fire Department to
organize a neighborhood distribution. Tracy and other Lowe’s employees,
along with area firefighters, canvassed selected Springfield neighborhoods
to see if homeowners who did not have a fire alarm would like one installed
for free. Says Schott, “The homeowners did not know we were coming, but they
were all still delighted to see us. Almost every home we stopped at needed a
smoke alarm.”
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(continued)
According to Springfield Fire Department Battalion Chief Douglas Gibson,
this is the largest donation ever received for the department’s “Free Smoke
Alarm” program.
“The
experience was wonderful,” said the SMSU student, “and all the participants
enjoyed themselves.” Thanks to Schott, this distribution will become a
tradition. Lowe’s plans to help with neighborhood canvasses twice a year
now—once in the Spring and once during Fire Prevention week in October. Wedding
Congratulations
Recently alum Gary Rupar
sent this photo allowing us to share with him and bride Katie, their wedding
held at Thorncrown Chapel in Eureka Springs.
Rupar
graduated July 2003 with an individualized major in Interactive Design and
Media Communications and a minor in Marketing. He writes, “A lot has
happened in one year—graduated from college, accepted a cool job, got
married, and purchased a new home…The American Dream is still available for
those of us over 50 that still believe in ‘Dreaming On!’”
Rupar
works as creative director for Motorcars International, Lamborghini Dallas,
and Youngblood Volkswagen in Springfield.
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Marketing/QBA Faculty Keeps
on Publishing
Listed below is a sampling of various research publications by the
Department of Marketing faculty. This group continues to lead the
College of Business in scholarly
activity per faculty member. Additionally, faculty members Charlie
Pettijohn, Linda Pettijohn and Allen Schaefer were recently awarded Summer
2004 research fellowships.
Diana L. Haytko
and Julie Baker, "It's All at the Mall: Exploring
Adolescent Girls' Experiences," Journal of Retailing, Spring 2004.
Nancy Keith, Charles
E. Pettijohn, Melissa Burnett, "An Empirical Evaluation of the Effect of
Peer and Managerial Ethical Behaviors and the Ethical Predispositions of
Prospective Advertising Employees,"
Journal of Business Ethics, 2003.
John
L. Kent and John T. Mentzer, "The Effect Of Investment In
Inter-organizational Information Technology In A Retail Supply Chain,"
Journal of Business Logistics, Summer 2002.
Robert
H. Luke, Sherry J. Cook, Mary H. Chin, "Interactive Marketing:
Bringing Cultures Closer Together - A Review," Marketing in a
Changing World (Proceedings of the Marketing Management
Association), Spring 2004.
Denny E. McCorkle, Joe F. Alexander,
James Reardon, Nathan D. Kling, “Developing Self-Marketing Skills: Are
Marketing Students Prepared for the Job Search?” Journal of Marketing
Education, December 2003.
Charles E. Pettijohn, R. Stephen
Parker, Linda Pettijohn, John L. Kent, "An Analysis of Customer
Perceptions: Factory Outlet Malls Versus Traditional Department Stores,"
Marketing Management Journal, Fall 2003.
Linda Pettijohn, Charles E.
Pettijohn, A.J. Taylor, B. Keillor, “Are Performance Appraisals a
Bureaucratic Exercise or Can They be Used to Enhance Sales Force
Satisfaction and Commitment?” Psychology and Marketing, 2001.
Allen D. Schaefer, Charles M.
Hermans, R. Stephen Parker, "A Cross-Cultural Exploration of Materialism
in Adolescents,"
International Journal of
Consumer Studies (Submitted for Review) Spring 2004.
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