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Happy New Year From the SMSU Marketing Department! |
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With a new year comes new beginnings and new resolutions. And with that, we offer to you our new online newsletter with updates on the varied activities of our alumni, students and faculty. We resolve to be better communicators too, sending four online newsletters annually instead of the one of previous years. With more than 4000 SMSU marketing alum and approximately 700 marketing majors, there’s plenty of stories to tell! We’ll look forward to bringing them to you. Best wishes to you and yours for a wonderful 2004 from the SMSU Marketing Department. |
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REFLECTIONS |
 It’s been a busy year
for the SMSU Marketing Department and in the personal life of department
head Robert Luke. Meet the newest
member of the Luke clan.
 More
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ALUMNUS ACTION |
| Green Couch Sets Stage
for Success How do you make your brand stand out among the others? Simply have a photo shoot with a green couch in downtown San Francisco and people will come flocking to you... More
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STUDENT SPOTLIGHT |
Melissa Payne: Much More than Just a
Pretty Face Did
you know that Miss Springfield 2003 is one of Marketing’s own? Meet
Melissa Payne – a December ’03 advertising and promotion major
More
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FACULTY FOCUS |
 Assistant
Professor Peggy Gilbert looks back on her 33 year SMSU teaching career.
She was at SMSU before there was a College of Business or Marketing
Department! Despite the myriad of changes throughout the years, Gilbert
takes the same teaching approach with her current students as she has
with all her students young and old throughout her career. “I think I
teach the best students in the world,” she says.
More
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MARKETING BUZZ |
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SMSU’s Ad Team Claims National Honors Students from Southwest Missouri State University placed eighth in the nation at the American Advertising Federation (AAF) 2003 National Student Advertising Competition for an ad campaign created for Toyota Motor Sales U.S.A., Inc., and their cross-over utility vehicle, the Toyota Matrix. More
New Faculty Member joins SMSU Marketing
Department
Marketing Grad
Students Join Boomer for Homecoming Festivities |