SMSU’s Ad Team Claims National Honors
Students from Southwest Missouri State University placed eighth in the nation at the American Advertising Federation (AAF) 2003 National Student Advertising Competition for an ad campaign created for Toyota Motor Sales U.S.A., Inc., and their cross-over utility vehicle, the Toyota Matrix.
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| Pictured (left to right) are members of the 2003 SMSU Ad Impact team (front row) Carey Vaughn, Julie Hanssens, Amber Dawson, Sarah Jackson (middle row) Jen Maples, Sarah Courtney, Lynne Strickland, Katie Kiefer, Audrey Kimes, Marques Bussey, (back row) Amanda Hillis, Trisha Coleman, Kim Buckman, Scott MacDonald, Bill Hoag, Cory Simmons, Nathan Pope, Dr. Melissa Burnett, and Brandon Banks. |
More than 6,800 students from 210 campuses developed a national marketing and communications strategy to continue building awareness of its Toyota Matrix., especially to the youth market.
Judges from TMS and its agency Saatchi & Saatchi viewed university presentations selecting the top schools at the 2003 AAF National Conference in Los Angeles.
Considered the premier student advertising competition in the nation, the NSAC has become the proving grounds for 80,000 students who have participated and an imperative for an increasing number of ad industry recruiters seeking new talent.
This is SMSU's 4th top 10 finish in the country in the past 10 years. Dr. Melissa Burnett, Associate Professor of Marketing, is the team's advisor. "Our student's are among the best students in the country as indicated by their performance and the desire of top agencies to recruit them."
Recruiters from Saatchi and Saatchi, the number one advertising agency of the year, as well as Goodsby and Silverstein (creator of the "Got Milk" campaign) and other major players were in Los Angeles sitting front row watching teams present and making job offers. "They are a very determined and talented group of young women and men. They have the skill and passion they need to succeed in this industry and that's exactly what I expect they will do. They are the future of the advertising industry," says Burnett.
SMSU's advertising program is the largest area of emphasis in the Department of Marketing with more than 52% of its 750 marketing majors, selecting advertising as their primary field of study. The University, College of Business, and the Department of Marketing have been dedicated to maintaining the advertising program's national prominence. SMSU would also like to thank Bob Noble, Noble Associates, Patrick Murney, Murney Associates, and the Springfield Advertising Club for their generous financial support in helping the team fund the trip to compete in Los Angeles.
Haytko Joins Marketing Faculty
Diana Haytko joined the
SMSU Department of Marketing as an associate professor this past fall
semester.
Previously
at Texas Christian University, Haytko moved to SMSU to specifically teach in
the area of advertising and promotion. Prior to receiving her doctorate at
University of Wisconsin-Madison, Haytko worked in the advertising industry
in account services. Some of her accounts included Alberto VO5, Mrs. Dash
Seasonings, Fruit of the Loom, Bristol-Myers Squibb, Pepsi, Frito-Lay,
Haggar Apparel, Borden Dairy, Maybelline Cosmetics and Zales Jewelers.
Marketing Grad
Students Join Boomer for Homecoming Festivities
Alumni, faculty and friends enjoyed Homecoming 2003 activities this past
October. During
the pre-game tailgate party festivities the SMSU College of Business
Administration hosted a party with free food and drinks and a “Have A
Ball” giveaway.
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| Pictured with SMSU’s mascot Boomer are marketing graduate assistants who helped with the COBA event. Left to right: Sarah Bowler, Nicole Holdmeier, Heather Conlan and Tasha Blackwell. |
