Marketing  Highlights January 2004
A newsletter of the SMSU
Department of Marketing
Home Reflections Alumnus Action Student Spotlight Faculty Focus Marketing Buzz

Greetings!

This edition of “Marketing Highlights” marks a new era of “high touch” for us – an electronic newsletter!  We are hopeful this format will afford you a better way to view the newsletter and an opportunity to relate to us through the ability to interact with us on certain topics and to let us know the type of information that would be of interest and most useful to you. Moreover, we’ll touch base more often—four times each year rather than once.  There are now many ways to “cruise” around the department and campus sites by clicking on sites contained in the body and margins of the e-newsletter.  We invite you to go “cruisin’.”

I would like to take this opportunity to thank the task force who has made the e-newsletter possible:  Sherry Cook and Mary Chin, co-editors from the Marketing Department, and Richard Johnson from Computer Information Systems who have unselfishly shown us the way in the world of “e.”  We are indebted to these three individuals, as well as graduate assistants Heather Conlan and Nicole Holdmeier, for their tireless and enthusiastic efforts.  They each certainly get the game ball for this!

One of the advantages of the e-newsletter is the ability to easily change your email address and for you to suggest the email addresses of others who should receive the e-newsletter.  Please take the time to send us any changes to your status – whether it be job, address (office, home, email), telephone numbers, etc.  Advise us of employment changes and/or promotions so we can add it to our e-newsletter.  Above all, we would like to hear how you like this new format.  Please follow the guidelines contained in the newsletter on how to let us know how you feel about the e-newsletter and suggestions for content.

Please do me a big favor, and do it right now while you are thinking about it!  Once again we request that you add to our display of SMSU marketing graduates’ business cards to act as a stimulus for our 700+ majors.  Please send your card to me so you will be included in the display and qualify for the following special event. 

Please keep in touch.  We want to know about significant events in your professional and personal life. 

Southwest Missouri State University
Department of Marketing
901 South National Avenue
Springfield, MO 65804

Don’t forget to mail your business card today, right now!  Again, we look forward to hearing from you.  Enjoy!

Robin Luke
Professor and Department Head

Life Beyond Academia--"Rockin' Robin"

Rockin' Robert Luke

Yes, there is a life apart from academia. In addition to overseeing the Marketing Department, Dr. Robert Luke finds time to indulge another passion…rock and roll.  Pictured above, Luke displays his record album from his days as a teen idol. Performing at SMSU’s Juanita K. Hammons Hall for the Performing Arts as part of a concert called "Rock-n-Billy and BBQ" this past year, “Rockin’ Robin” sang his teen hit Susie Darlin’ and other 50’s hits to an appreciative crowd.

Dr. Robert Luke and grandson Nate

Even more exciting than singing to thousands, Dr. Luke gets to know his first grandchild, Nate, born in late 2003.
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