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Department of Marketing		 January 2006
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Logistics Students Venture to Wal-Mart Distribution Center
By Sherry Cook

Traveling to one of the most elaborate grocery distribution centers in the world, 24 Logistics/Supply Chain Management students traveled to Bartlesville, Oklahoma this past November. Attending with the students were Marketing/Logistics faculty, Dr. Carlo Smith and Dr. John Kent.

Owned by Wal-Mart, this center is state-of-the-art and is only one of three like it ever constructed by Wal-Mart. It encompasses almost 900,000 square feet and houses more than 700 employees with hopes to grow to 1500 employees in the future. The dry warehouse is big enough to fit 10.5 football fields. The perishable warehouse is large enough to fit 8.8 football fields inside. The property sits on approximately 150 acres.

The center is so large that the city of Bartlesville built a special highway overpass to serve the center due to the 700 trucks that migrate there every day. The group visited as the retail giant ramped up for the holidays. Graduate student Carissa Hodson commented, “Our trip was an incredible opportunity….It was really great to hear and see how some of the concepts we have been talking about in our classes are applied in an actual business setting.” 

Logistics students visit Wal-Mart Distribution Center.

Dr. John Kent and Dr. Carlo Smith accompany the Logistics and Supply Chain Management Association on a club trip to the Wal-Mart Distribution Center in Bartlesville, OK.

Missouri State student Andy Bell who serves as the Logistics and Supply Chain Management Association (LSCMA) president, arranged the trip for club members and other interested students.

As valuable as the trip was to students from an education standpoint, it was also a lot of fun and provided a way for students with similar career interests to get to know one another better. “The van rides there and back were a lot of fun. On the way to Bartlesville, other than Dr. Smith, I was the only American in my van. It was really awesome to hear Thai behind me, Finnish beside me and Spanish in front of me during the trip. Not only was it a Logistics experience for me, it was also a cultural experience!” Hodson observed.

Logistics students visit Wal-Mart Distribution Center.             Dr. Carlo Smith and Logistics/Supply Chain Management students enjoy their trip to Wal-Mart Distribution Center. Pictured above from left to right is Gianfranco Rocha, Richardo Alcatz, Minna Peuraniemi, Ravita Kartawinata, Sampsa Leimonen, and Dr. Carlo Smith.

Welcome Aboard
By Sherry Cook

The Missouri State Marketing Department welcomes Dr. Christina Simmers who joins the faculty this semester having just completed her doctorate from Louisiana State University. 

In addition to her academic background, which also includes an MBA from Nicholls State and an undergraduate degree in Hotel, Restaurant and Tourism Administration from University of New Orleans, she has several years of industry experience.


Dr. Christina Simmers settles in as she prepares for her first semester at Missouri State University.

Marketing Department Receives National Recognition
By Sherry Cook

Two faculty members and a student group in Missouri State University’s Marketing Department were recognized this past semester by national organizations.

Dr. Chuck Hermans, assistant professor of Marketing and advisor to the Missouri State Marketing Club, and the Missouri State University American Marketing Association (AMA) Marketing Club received the AMA Foundation’s Collegiate Chapter Community Service Grant totaling $685. The grant will be used to assist in the improvement of Habitat for Humanity’s marketing and public relations.

Dr. Diana Haytko, associate professor of Marketing, received the Houghton-Mifflin Pride and Ferrell Teaching Innovation Award for her innovation titled “The Price is Right: An Experiential Pricing Concepts Game.” Haytko was awarded $250 during the national competition which included writing and presenting an analysis of an innovation. Haytko’s innovation will be included in an issue of the Marketing Education Review.        

“We are proud that the Marketing Club and Dr. Hermans have been honored by the AMA for contributing to the betterment of the Springfield community through this outreach exercise,” said Dr. Robin Luke, head of the Marketing Department. “This award will be used to further the spirit and actions of public affairs that is an integral part of the Missouri State University campus mission. Furthermore, Dr. Haytko’s national recognition also demonstrates the progressive manner in which our business professors tend to bring real world experiences into the classroom.” 

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