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SMSU's Ad Impact Places Top 10 Nationally
By Sherry Cook
SMSU’s ad team, Ad Impact, placed 10th nationally in the 2004
American Advertising Federation’s World Series of Advertising competition
held in Dallas, Texas, last month.
The Springfield team has
placed in the top ten teams nationally for the second year in a row.
This is the fifth time in the past eleven years SMSU has won their district and
competed for the national title.
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SMSU's, Ad Impact team at the AAF
competition in Dallas, Texas. Front row (LtoR) - Jon Hansen, Brian
Hartman, Jeff Deibel, Bryan Moll, Andrew Buchheit. Second Row (LtoR) -
April Adams, Susie Gielow, Chyna Crim, Dr. Melissa Burnett, Maggie
Knopf, Amanda Hillis, Laura Wheeler, Dr. Diana Haytko, and Betsy Dale.
Third Row (LtoR) - Jamie Campbell, Amanda Ruck, Kim Buckman, Jesse Kuhn,
Cory Simmons, Miranda Unnerstall, Chris Sewing, and Lindsay Tucker. |
As
the 2004 NSAC sponsor, Visit Florida challenged more than 6,500 students on
210 campuses to develop a national marketing campaign promoting Florida's
tourism industry to out-of-state residents. The
campaign included advertising, promotions, and public relations strategies
aimed at promoting Florida as a top visitor destination. For several months,
the students — working in teams — conducted primary research to analyze the
target market including its media habits and also study the competition.
Judges from Visit Florida and its agency partners chose Southern Methodist
University over 15 other college and university finalists competing at the AAF National Conference.
Considered the premier student advertising competition in the nation, the
NSAC has become the proving grounds for 80,000 students who have
participated and an imperative for an increasing number of ad industry
recruiters seeking new talent.
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(continued)
Wedding
Congratulations
Allen
Schaefer and Weirong Yan were married on April 30, 2004 in Branson,
Missouri. The
couple now resides in Springfield where Weirong is in the process of
completing her doctoral dissertation in economics from Osaka City University
in Japan. Weirong is originally from China.
SMSU
Professor Emeritus of Marketing Passes Away
 Robert
William "Bill" Stone, Professor Emeritus of Marketing at Southwest Missouri
State University, died in his home from lingering effects of
diabetes and a 2002 stroke. He is survived by his wife of 56 years, Jean
Brock Stone, of Springfield.
He
traveled and served in
Japan
during the post World War II era. He received his undergraduate degree from
Southwest Missouri State College. His post-graduate degree in retailing was
from New York University, NYC.
His
enthusiasm and competitive spirit kept him at the top wherever he was
involved. In real estate, he held the top sales record at Herman A. Griffin
Co. In retail, he served as merchandising manager for several stores in the
south. He served 28 years as a marketing and retailing professor at
Southwest Missouri State before his retirement in 1987. |
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